Consequences of network externalities, such as product growth and innovation diffusion, are widely studied in marketing literature. However, there is little empirical research that examines the existence of such network externalities in consumer behavior. When and how do consumers take into...

This chapter contains a method for organizational diagnosis. The method allows the diagnosis (1) of any job position;(2) of any organizational unit: a work team, a marketing department, a project-group, etc.; (3) of any type of organization which resembles a firm : small and large organizations,...