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This dissertation falls within the scope of social marketing. The aim is to analyze the effects of guilt induction in fundraising campaigns. After a literature review on charitable giving and guilt in marketing, psychology and social sciences, we focus on guilt triggering, on stimulus intensity...
Persistent link: https://www.econbiz.de/10010705807
Guilt is a common emotion used by charities in their fundraising mailings. But is it effective to trigger guilt at the receiver in order to support a cause? This communication aims to identify what are the emotionnal, cognitive and behavioral responses of the receivers of guilt messages. To this...
Persistent link: https://www.econbiz.de/10010706775
This article examines two possible solutions when a charity reaches the point where donations cease to increase: either rejuvenate the target population or use different marketing tools. Following a review of the literature, this article presents the results of two surveys carried out on 884...
Persistent link: https://www.econbiz.de/10011071927
Prevention policies against flood, such as dams or levees, are commonly designed by local jurisdictions and for most …
Persistent link: https://www.econbiz.de/10010708706
Prevention policies against flood, such as dams or levees, are commonly designed by local jurisdictions and for most … prevention effort depending on the flood risk and on the insurance system that covers its inhabitants. As compulsory uniform …
Persistent link: https://www.econbiz.de/10011205318
quality if his/her task depends of his/her competence and independence (De Angelo, 1981). However, some studies present a … contradictory approach of the relatve status of competence and independence. Moreover the research studies, but also the post Enron … regulations, have been mainly focused to independence. Is this lower interest for competence justified? Is a bad auditor mainly a …
Persistent link: https://www.econbiz.de/10011073047
The purpose of this article is to propose a generational view of the organization in order to think about the firm evolution between continuity and adaptation. Especially, we suggest that the “intergenerational transmission of knowledge and competencies” may be an enabler of assets...
Persistent link: https://www.econbiz.de/10011074253
This study focuses on email use in extreme situations, in particular organizational crises in disaster settings …
Persistent link: https://www.econbiz.de/10011074358
training programs. The results show that increasing autonomy, offering appropriate managerial support, reducing work overload …
Persistent link: https://www.econbiz.de/10010960543
empirically observe the first democratic changeover in Ghana in 2000. Implement- ing a diff-in-diff strategy, we find that …
Persistent link: https://www.econbiz.de/10010708144