Francophone organizational scholarship has been neglected by Anglophone researchers. The development of the Francophone field can be understood in terms of both epoch and episteme. Three epochs are discernible - foundations, architecture, and building/rebuilding. There are also two epistemes....

Manager par la marque est une nouvelle approche de la marque comme vecteur d'identité de l'entreprise tant en interne qu'en externe. Pour nous le Management par la marque est plus qu'une méthode, c'est un véritable modèle de management au même titre que la création de valeur ou que la...

The strategic value-curve approach has been widely acclaimed for at least ten years as a major innovation in the strategic field ; it meets a great success in many industries, based on its authors’ –Kim & Mauborgne- promise to make the competition irrelevant. The approach relies on a graphic...

Internal branding has become increasingly common in nowadays management. The company’s brand is a connector between the company [the internal] and the external worlds of markets, clients and stakeholders. The company’s brand thus enables the company to achieve an increase in performance,...

For some years now in France, a lively topic of debate has been the language to prefer for publications in research in management, and even in other fields. The questions that arise are not specific to French-speakers, since they also concern other languages, including major ones. The language...

This article analyzes the different phases the Information Systems--Sociology relationship has gone through and points out some specific features of sociologists and Information Systems scientists in their conceptualization of Information Technology (IT). It shows that both academic fields...