The concept of "global performance" is used to represent the corporation participation in sustainable development. It is a part of CSR management control system ; it enlarges boundaries of this control and covers a wider range of issues. In theory, it supposes a balanced integration of economic,...

Social responsibility standards voluntarily set by a company create obligations both in respect of their issuers and their receptors. Law operates a double movement of legalization (they shall become binding for employees) and control (this binding nature is to exist only if it satisfies the...

Purpose – Using Keller's brand equity framework, the purpose of this paper is to investigate the impact of the firm's environmental communication on brand equity, and specifically its impact on brand image, through the strength and favourability of brand environmental associations....

Cet ouvrage dresse le bilan des rapports que les sciences sociales ont entretenus avec le management. Puis, face aux pratiques managériales actuelles menées au nom de la compétitivité et de la rentabilité financière, il plaide pour que le monde de la gestion élargisse ses visions de...

L'une des grandes tendances en matière de communication publicitaire actuellement réside dans la mise en avant d'arguments écologiques, à savoir " toute revendication, indication ou présentation, sous quelque forme que ce soit, utilisée à titre principal ou accessoire dans une publicité,...

The importance of externalisation and sub-contracting is growing. In this context, this paper aims to analyze how and why managers enact the borders of their enterprises social responsibility. The study of principal international texts and the analysis of large industrial companies'...