Managers in the fundraising and public sectors face the constant challenge of soliciting donations from a population …’-based model of donation behavior. A large-scale field trial, coupled with a unique donation database from a French charity, allows …

fundraising campaigns. After a literature review on charitable giving and guilt in marketing, psychology and social sciences, we … emotional responses on the attitudes towards the message, attitudes towards the charity and donation intentions and probability …, attitudes towards the charity and donation intentions and probability. Finally, this dissertation highlights individual …

Guilt is a common emotion used by charities in their fundraising mailings. But is it effective to trigger guilt at the …

This article examines two possible solutions when a charity reaches the point where donations cease to increase: either …