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Le rôle de la culpabilité dans le marketing de la collecte de fonds : influence sur le don des particuliers

Chédotal, Camille - Université Paris-Dauphine (Paris IX) - 2011

fundraising campaigns. After a literature review on charitable giving and guilt in marketing, psychology and social sciences, we …

Persistent link: https://www.econbiz.de/10010705807

L'utilisation de la culpabilité en collecte de fonds : une étude exploratoire des réactions des récepteurs

Chédotal, Camille - Université Paris-Dauphine (Paris IX) - 2009

Guilt is a common emotion used by charities in their fundraising mailings. But is it effective to trigger guilt at the …

Persistent link: https://www.econbiz.de/10010706775

Comment faire face à la maturité du marché de la collecte de fonds pour une association de solidarité ?

Rieunier, Sophie; Chédotal, Camille; Boulbry, Gaëlle - Université Paris-Dauphine (Paris IX) - 2005

This article examines two possible solutions when a charity reaches the point where donations cease to increase: either rejuvenate the target population or use different marketing tools. Following a review of the literature, this article presents the results of two surveys carried out on 884...

Persistent link: https://www.econbiz.de/10011071927

Ask and Ye Shall Receive: The Effect of the Appeals Scale on Consumers' Donation Behavior

Desmet, Pierre; Feinberg, Fred M. - Université Paris-Dauphine (Paris IX) - 2003

Managers in the fundraising and public sectors face the constant challenge of soliciting donations from a population …

Persistent link: https://www.econbiz.de/10010905374