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The aim of our work is to study the Business Model (BM) of small and micro business (SMB) in West Africa. Our research is based on a conventionalist and institutionalist approach of the concept of BM. BM and the convention are our conceptual and theoretical initial choice, while the...
Persistent link: https://www.econbiz.de/10011171640
The introduction of Online Reverse Auctions in interorganizational relationships was at the origin of supplier’s distrust against industrial buyers. The majority of suppliers perceive ORA as a great shift in their relationships with buyers. We suggest a model which deals about suppliers...
Persistent link: https://www.econbiz.de/10010706611
Although the term of Business Model (BM) is widely used in day-to-day retailing and more specifically in electronic commerce, the concept needs further analysis in this specific industry. The goal of the article is to identify the various elements of BM for retailers, and to develop a typology....
Persistent link: https://www.econbiz.de/10010707628
Persistent link: https://www.econbiz.de/10010708057
Le thème central est "comment construire son Business Plan" pour être efficace. La construction d'un Business Plan professionnel doit suivre une méthodologie rigoureuse. Ce livre explique en détail ce qu'est un Business Plan et ce, quelque soit le type de projet industriel, commercial ou de...
Persistent link: https://www.econbiz.de/10011073001
Les années 2000 sont celles du web 2.0 interactif et de l’essor des réseaux sociaux. Se profilent aujourd’hui les applications de géolocalisation, la mobiquité, l’intelligence ambiante, l’essor du web 3.0… Les médias et les nouveaux médias sont en mutation et participent de...
Persistent link: https://www.econbiz.de/10011073609
With the emergence of the NGOs in our globalized economies, large companies developdiverse types of corporate-NGO partnerships (CNPs). Some researchers raised interrogations on their strategic issues. In our thesis, we study the CNPs specific contribution to the evolution of large companies’...
Persistent link: https://www.econbiz.de/10011074694
applications is to develop a taxonomy of mobile applications. This paper describes an on-going work towards developing such a … taxonomy, which could also lead to the design and development of new mobile applications to fit in the voids identified by the … taxonomy. …
Persistent link: https://www.econbiz.de/10010781513
provide ways to understand the similarities and differences among objects under study. Developing a taxonomy, however, is a … develop a systematic method for taxonomy development in information systems. The method we propose uses an indicator or … by using it to develop a taxonomy of mobile applications, which we have chosen because of their ever-increasing number …
Persistent link: https://www.econbiz.de/10010708516
The main objective of this communication is to propose an analytical framework for the study of brand alliances in using a network perspective. Indeed, the research upon brand alliances has been mainly focused on the impacts of such strategies on the consumer side (Cegarra and Michel, 2001; Abratt...
Persistent link: https://www.econbiz.de/10011072617