propose a management system to foster rationality without affecting marketer creativity. A differentiated accountability is …

heterogeneous effects on the efficiency of the ideation stage. Moreover, whereas efficiency criteria for creativity sessions are … well known (fluency, flexibility, originality, elaboration), creativity techniques focus on the improvement and monitoring … creativity sessions, as if it was not considered as an issue in research on creativity management. Yet, one consequence of the …

knowledge leverages researcher’s creativity, an under-evoked issue in the literature. The issues of how and to what extent … creativity can be used in developing grounded theory are seldom treated in the literature. The set of tools suggested by the …

: researchers' creativity. We argue that the role of researchers' creativity and imagination in the implementation of grounded …

& Sachs, 2008 ; Guillemette, 2006 ; Shalley et al., 2000). However, creativity is an under evoked issue in the literature on … GT. Mentions of creativity in GT literature is either diffuse (Charmaz, 2000 ; Glaser & Strauss, 1967 ; Strauss & Corbin … communication contributes to clarify to what extent creativity has a place in GT as well as how to enhance it. We first discuss the …