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~institution:"Universitat Pompeu Fabra / Departament d'Economia i Empresa"
~subject:"Markenführung"
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Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J.
(
contributor
); …
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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