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The art of relationships
Stegemann, Nicole; Sutton-Brady, Catherine; Wynstra, J. … - University of Western Sydney; University of Sydney; … - 2005
arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …
Persistent link: https://www.econbiz.de/10009481939
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The link between NPD activities and market volatility : an empirical study
Hyland, Paul W.; Soosay, Claudine A.; Sloan, Terrence R.; … - University of Queensland; University of South Australia; … - 2008
New products are unquestionably imperative for business sustainability and success. Firms need to maintain their competitive advantage, and a major determinant of sustaining competitive advantage is the ability of the firm to develop and launch successful new products. There are highly volatile...
Persistent link: https://www.econbiz.de/10009482114