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Measuring consumer purchase decision involvement at the BOP : a new approach
Chikweche, Tendai; Fletcher, Richard; Subsistence … - University of Western Sydney; University of Western Sydney; … - 2008
International marketers are faced with the challenge of understanding the decision making process that consumers at the base of the pyramid (BOP) go through when choosing which products to buy .The unique characteristics of the BOP pose distinct measurement challenges which researchers have to...
Persistent link: https://www.econbiz.de/10009481933
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Leveraging knowledge-based innovation in high-tech SMEs : case studies from Taiwan
Chen, Te Fu - University of Western Sydney; College of Health and Science; … - 2006
To date, the existing literature is very limited in its provision of links between knowledge management or intellectual capital with innovation. Existing studies have derived their innovation processes from large companies? perspectives and have not considered the needs of small and medium...
Persistent link: https://www.econbiz.de/10009482068
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A study of the critical success factors that are synonymous with efficient international tourist hotels in Taiwan
Ko, Chieh-Heng - University of Western Sydney; College of Business; … - 2009
This research is to evaluate the operational performance of International Tourist Hotels in Taiwan, and explores the … hotels in Taiwan. However, the DEA approach can only determine relative operational efficiency but does not identify the … performance in Taiwan. From their DEA score, the 57 international tourist hotels were divided into three groups: the hotels with …
Persistent link: https://www.econbiz.de/10009482172
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Innovation and its interaction with market orientation : a study of Australian manufacturing SMEs
Low, David R. - University of Western Sydney; College of Business - 2006
In pursuing sustainable competetive advantage, firms undertake a range of strategic initiatives such as innovation, customer relationship management, entering new markets overseas, and competetive actions within current marketplaces. Studies that examine these initiatives generally investigate...
Persistent link: https://www.econbiz.de/10009481904
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Innovation and market orientation in SMEs : antecedent factors and inter-relationships
Low, David R.; Chapman, R. L.; Sloan, Terrence R. - University of Western Sydney; University of Western Sydney; … - 2006
In pursuing sustainable competitive advantage, firms undertake a range of strategic initiatives such as innovation, customer relationship management, entering new markets overseas, and competitive actions within current marketplaces. Studies that examine these initiatives generally study the...
Persistent link: https://www.econbiz.de/10009481908
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Are knowledge-intensive service activities enablers of innovation processes? : a study of Australian software firms
Martinez-Fernandez, M. Cristina; Soosay, Claudine A.; … - University of Western Sydney; University of Western Sydney; … - 2004
in-depth interviews were conducted on fifty-four software firms in Australia and the findings discussed. …
Persistent link: https://www.econbiz.de/10009481913
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A metafrontier model to assess regional efficiency differences
Matawie, Kenan M.; Assaf, Albert - University of Western Sydney; Victoria University; … - 2008
The major aim of this paper is to model, estimate and compare the technical efficiency and technology gap ratios of health care foodservice operations that operate in different Australian regions. This paper uses a metafrontier model to analyse the difference in health care food efficiency...
Persistent link: https://www.econbiz.de/10009481919
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Process improvement and ICTs in Australian SMEs : a selection and implementation framework
Nousala, Susu; Ifandoudas, Panayiotis; Terziovski, Mil?; … - RMIT University; University of Western Sydney; … - 2008
This article describes the development, modification and testing of a tool designed to assist small firms in making more appropriate decisions regarding information and communication technology (ICT) selection and implementation. Using a combination of quantitative and qualitative methods, a...
Persistent link: https://www.econbiz.de/10009481921
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Consumers of naturopathy and western herbal medicine
Hill, Sophie; Bensoussan, Alan; Myers, Stephen; Condron, Jo - University of Western Sydney; College of Health and Science; … - 2006
attending naturopathy and WHM practitioners in Australia; and (iii) focus group research carried out with Victorian consumers. …
Persistent link: https://www.econbiz.de/10009481926