Low, David R.; Chapman, R. L.; Sloan, Terrence R. - University of Western Sydney; University of Western Sydney; … - 2006
interaction of two or more strategies. This study explores the interaction between two strategies, innovation and market … orientation, and identifies key components of the market orientation construct as antecedent factors of the innovation performance … Market Orientation within Australian manufacturing SMEs, in which we found a link between the constructs of Innovation and …