With developments such as an increase in competition, busier and more sophisticated consumers, companies attempt to achieve a competitive advantage through increased brand equity of their product offerings. Increased brand equity often translates into increased brand loyalty, which in turn means...

In a freer global market economy, design, product development and production are no longer framed by geographical boundaries. Increasingly, the creative process requires more specialized solutions coordinated by the work of multi and interdisciplinary project teams that no longer exercise their...

This paper defines foresight as being a mental model about the future and considers the role of foresight in shaping actions and events reflected in imperious, heroic, tragic and chaotic futures (defined within the paper). The paper contends that success in foresight is not about acquiring...

Purpose: The purpose of this paper is to contribute to the analysis of firms? innovative activities from the knowledge-intensive service activities (KISA) point of view and analyse their relation to the firms? competitive performance in the case of a mature industry, the Spanish ceramic tile...

This paper focuses on the effects of organizational context on the acquisition of tacit and explicit marketing know-how by the local partner from staff of the foreign partner firm in an IJV (international joint venture). Organizational context consists of management features and matching...

Purpose - The purpose of this paper is to examine the impact of adopting a strategic approach to human resource management (HRM) in professional service firms (PSFs). It provides the empirical evidence by comparing and contrasting the adoption of a strategic approach to HRM in two Australian...

Introduction: Articles in this Special Issue were first presented at the World Innovation and Strategy Conference (WISC98) in Sydney, Australia in late 1998. Outstanding contributions that included a strong emphasis on technological issues or the management of technology were selected from over...

This paper discusses results from an international study of continuous improvement in product innovation. The empirical research is based upon a theoretical model of continuous product innovation (CPI) that identifies contingencies, behaviours, levers and performances relevant to improving...

Innovative narratives are represented, at times almost prescribed, in the management literature. While the key to developing competencies is fundamentally linked to many innovative practices and processes, the fundamentals of innovation cannot be separated from values, from learning, from...

This study describes an action research program, primarily within one company pursuing learning organisation concepts. The research was an integral part of the implication process, not involving case studies carried out after the event, or analysis prior to it, but an iterative mixture of...