Stegemann, Nicole; Sutton-Brady, Catherine; Wynstra, J. … - University of Western Sydney; University of Sydney; … - 2005
arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … unique in that it reports the findings of a research study into relationships in the Australian Arts industry. The study is a … summary of the case studies conducted, which highlight the importance and complexity of relationships in this industry …