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Purpose ? The objective of this paper is to compare the management style of marketing managers in Australia with the … survey. Sixty seven valid Australia samples and 104 valid Chinese samples were obtained through mail survey and personal …
Persistent link: https://www.econbiz.de/10009482230
Previous research into internationalisation has viewed it as being an export-led phenomenon. Although this is a … programs of export assistance, born global firms, firms operating on a global basis and firms undertaking international …
Persistent link: https://www.econbiz.de/10009482271
Different researchers have recommended different decision frameworks for international market selection. As parts of those decision frameworks, most researchers have recommended for the evaluation of macro-environmental and business operating environmental variables. However, few attempts have...
Persistent link: https://www.econbiz.de/10009482100
In pursuing sustainable competetive advantage, firms undertake a range of strategic initiatives such as innovation, customer relationship management, entering new markets overseas, and competetive actions within current marketplaces. Studies that examine these initiatives generally investigate...
Persistent link: https://www.econbiz.de/10009481904
In pursuing sustainable competitive advantage, firms undertake a range of strategic initiatives such as innovation, customer relationship management, entering new markets overseas, and competitive actions within current marketplaces. Studies that examine these initiatives generally study the...
Persistent link: https://www.econbiz.de/10009481908
in-depth interviews were conducted on fifty-four software firms in Australia and the findings discussed. …
Persistent link: https://www.econbiz.de/10009481913
The major aim of this paper is to model, estimate and compare the technical efficiency and technology gap ratios of health care foodservice operations that operate in different Australian regions. This paper uses a metafrontier model to analyse the difference in health care food efficiency...
Persistent link: https://www.econbiz.de/10009481919
This article describes the development, modification and testing of a tool designed to assist small firms in making more appropriate decisions regarding information and communication technology (ICT) selection and implementation. Using a combination of quantitative and qualitative methods, a...
Persistent link: https://www.econbiz.de/10009481921
attending naturopathy and WHM practitioners in Australia; and (iii) focus group research carried out with Victorian consumers. …
Persistent link: https://www.econbiz.de/10009481926