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Marketing to the bottom of the pyramid : a Zimbabwean perspective

Chikweche, Tendai - University of Western Sydney; College of Business; … - 2009

constitutes at least two-thirds of the world?s total population and is made up of consumers whose daily household income is less … than US$2 per day. The thesis achieves its purpose by establishing how consumers make decisions to buy products, how firms … which serve the BOP conduct business in this environment and the nature of the interaction which occurs between consumers …

Persistent link: https://www.econbiz.de/10009482104

Exploring customer perceived relationship value : findings of qualitative research of business-to-business relationships

Sharma, Neeru; Davies, D.; Fisher, G.; Hughes, R. - University of Western Sydney; University of Western Sydney; … - 2005

With the increasing interest in business relationship issues, relationship value has emerged as an important aspect. What makes a business relationship valuable for the standpoint of the customer has become critical for supplier. The present paper reviews the alternative conceptualizations and...

Persistent link: https://www.econbiz.de/10009482206

Influences on financial decision making among the rural poor in Bangladesh

Jackson, Laurel R. - University of Western Sydney; College of Business; … - 2010

communities. Understanding consumers and their behaviour is at the core of marketing yet much of what we know has been derived … from empirical studies of consumers in western countries. More than 80% of the world's consumers are living in emerging …

Persistent link: https://www.econbiz.de/10009481898

Understanding and applying decision support systems in Australian farming systems research

Robinson, Jeffrey Brett - University of Western Sydney; College of Science, …; … - 2005

Decision support systems (DSS) are usually based on computerised models of biophysical and economic systems. Despite early expectations that such models would inform and improve management, adoption rates have been low, and implementation of DSS is now ?critical? The reasons for this are unclear...

Persistent link: https://www.econbiz.de/10009481927

Trust assessment in wireless ad-hoc networks

Hallani, Houssein; Shahrestani, Seyed A. - University of Western Sydney; University of Western Sydney; … - 2009

Wireless ad-hoc networks consist of devices communicating with each other without the need for a management infrastructure. As such, the very basic operation of ad-hoc networks is dependent on the cooperation of their nodes to provide connectivity and communication routes. In practice though,...

Persistent link: https://www.econbiz.de/10009481931

Measuring consumer purchase decision involvement at the BOP : a new approach

Chikweche, Tendai; Fletcher, Richard; Subsistence … - University of Western Sydney; University of Western Sydney; … - 2008

International marketers are faced with the challenge of understanding the decision making process that consumers at the …

Persistent link: https://www.econbiz.de/10009481933

Understanding how pilots make weather-related decisions

Hunter, David R.; United States. Federal Aviation Commission - Universitetet i Troms?; University of Western Sydney; … - 2003

The decision-making strategies of pilots were examined using a linear modeling technique. Three hundred twenty-six American, 104 Norwegian, and 51 Australian pilots completed a scenario-based judgment task in which they assigned a comfort rating to each of 27 weather scenarios for each of three...

Persistent link: https://www.econbiz.de/10009481998

Aircraft lease-purchase decision making : what influences airline management?

Davis, Glenda; Zakrzewski, Dorothea - University of Western Sydney; University of Western Sydney; … - 2008

In the airline sector many aircraft are subject to long-term lease agreements in the belief that operating, investing and financing benefits flow to the lessee. This study aims to provide a better understanding of lease-purchase decision-making from an airline perspective. Aircraft acquisition...

Persistent link: https://www.econbiz.de/10009482060

Participative decision-making to identify nutrient pollution sources and potential abatement actions

McNamara, Leslie; Cornish, P. S. - University of Western Sydney; University of Western Sydney; … - 2004

Computer-based models and Decision Support Systems have become standard tools for water quality management, and many are used by policy planners. Most models are developed in a research environment, have stringent input data requirements, and are becoming increasingly complex. In the early...

Persistent link: https://www.econbiz.de/10009482090

A survey of agent-based intelligent decision support systems to support clinical management and research

Foster, Darren; McGregor, Carolyn; El-Masri, Samir - University of Western Sydney; University of Western Sydney; … - 2005

The research into agent-based intelligent decision support systems is important to the medical industry because these systems can be used to improve the quality of healthcare in many ways. The areas these systems can be used in are diverse from the storage of medical records to the examination...

Persistent link: https://www.econbiz.de/10009482109