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Internationalisation strategies for SME's in the decade ahead : are our theories relevant?

Fletcher, Richard; SME-Entrepreneurship Global … - University of Western Sydney; University of Western Sydney - 2008

Purpose- To demonstrate that different theoretical approaches are required for the internationalisation of SME?s. Design/methodology/approach- A comparison is made of existing theories and approaches with the actual behaviour of SME?s findings-The internationalisation of SME?s requires different...

Persistent link: https://www.econbiz.de/10009481934

A holistic approach to internationalisation

Fletcher, Richard - University of Western Sydney - 2001

Previous research into internationalisation has viewed it as being an export-led phenomenon. Although this is a phenomenon that extends to other activities such as licensing and manufacture overseas, it is usually considered from an ?outward? perspective. In this paper it is argued that...

Persistent link: https://www.econbiz.de/10009482271

What it means to be 'critical' in relation to international business : a case of the appropriate conceptual lens

Carr, Adrian - University of Western Sydney; College of Arts; School … - 2006

Purpose ? The purpose of this article is to provide an overview of the usage of the word critical in the social sciences, to review how being critical is a process through which criticism is a positive act, and to highlight the relevance of such a perspective in relation to international...

Persistent link: https://www.econbiz.de/10009482008

The entrepreneur in the Born Global firm in Australia and Sweden

Andersson, Svante; Evangelista, F. U. - Halmstad University; University of Western Sydney; … - 2006

Purpose ? The purpose of this research is to identify and analyse the common characteristics and behaviour of entrepreneurs that affect the establishment of Born Global firms. The differences between the Australian and Swedish contexts will be scrutinized. Design/methodology/approach ? This...

Persistent link: https://www.econbiz.de/10009482247

International market selection process : an investigation of the relevance of business operating environment

Rahman, Syed H. - University of Western Sydney; University of Western Sydney; … - 2006

Different researchers have recommended different decision frameworks for international market selection. As parts of those decision frameworks, most researchers have recommended for the evaluation of macro-environmental and business operating environmental variables. However, few attempts have...

Persistent link: https://www.econbiz.de/10009482100

Organisational and strategic considerations in international market selection

Rahman, Syed H. - University of Western Sydney; University of Western Sydney; … - 2006

Selecting the right market(s) to enter is critical for business success and longevity. Various researchers have prescribed several decision models for international market selection. The proposed models generally confirm the importance of using market size and the level of economic development...

Persistent link: https://www.econbiz.de/10009482129

Relationship marketing in a developing country : the case of Bangladesh

Rahman, Syed H. - University of Western Sydney; University of Western Sydney; … - 2006

It has been generally argued that the highly collectivist nature of the Eastern cultures make them more receptive to relationship marketing (RM). However, so far, a very little research has been done on RM in developing countries. Purpose of this study was twofold: one to gain the Bangladeshi...

Persistent link: https://www.econbiz.de/10009482158

A comparative study of the management styles of marketing managers in Australia and the People's Republic of China

Poon, Patrick; Evangelista, F. U.; Albaum, Gerald S. - Lingnan University; University of Western Sydney; … - 2005

Purpose ? The objective of this paper is to compare the management style of marketing managers in Australia with the counterparts in the People's Republic of China (PRC). Design/methodology/approach ? Based on the differences in cultural dimensions and context, five hypotheses related to...

Persistent link: https://www.econbiz.de/10009482230

The art of relationships

Stegemann, Nicole; Sutton-Brady, Catherine; Wynstra, J. … - University of Western Sydney; University of Sydney; … - 2005

The Australian Arts industry is a vibrant and dynamic sector of the economy. It encompasses both visual and performing arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is unique in that it reports the findings of a research...

Persistent link: https://www.econbiz.de/10009481939

Communitites, action and inter-action : a framework for mediated communication exploring service delivery and planning of community care services

Deray, Kristine; Simoff, Simeon J.; Petridis, Zoe; New … - University of Technology, Sydney; University of Western …; … - 2007

Computer mediated interaction offers a rich application area for exploring communication between communities and …, approaches the communication between the service delivery and consumer as a dialogue. A dialogue between two parties can be … reflect the community interaction with service delivery. We approach the communication between parties as a transcript of …

Persistent link: https://www.econbiz.de/10009482076