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~institution:"Verlag Dr. Kovač"
~language:"ara"
~language:"deu"
~person:"Benthaus, Stefan"
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Die (Re-)Positionierung des
Marketing
- Führungsleitbild oder Abteilung? : qualitativ- und quantitativ-empirische Analysen zu den Rollen von Marktorientierung und Marketingabteilun...
Benthaus, Stefan
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2018
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[1. Auflage]
Persistent link: https://www.econbiz.de/10011882331
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