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~institution:"Verlag Dr. Kovač"
~person:"Batton, Nadine"
~person:"Beutmann, Claudia"
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Unternehmenswerte und Kommunikation : ein interdisziplinärer Ansatz der wertorientierten Unternehmenskommunikation
Beutmann, Claudia
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2015
Persistent link: https://www.econbiz.de/10011569577
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Strategic corporate brand management of multinational corporations : analysis of consumers' brand perceptions and effects, and the role of contextual factors
Batton, Nadine
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2021
Persistent link: https://www.econbiz.de/10012302512
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