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~institution:"Verlag Dr. Kovač"
~subject:"Akzeptanz"
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Erfolgsfaktoren standortbasierter mobiler Werbung : Konzeption, empirische Überprüfung und Auswirkungen am Beispiel einer mobilen App
Kurtz, Oliver Tuna
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2020
Persistent link: https://www.econbiz.de/10012260528
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