The availability of large amounts of data, coupled with artificial intelligence and machine learning as suitable techniques to exploit them, has led to increasing interest in data-driven management. Data are turned into insights, and insights into management decisions.In the midst of this...

In order to understand consumers' fashion purchase decisions better, I determine a product's design typicality and brand prominence based on the theories of processing fluency and conspicuous consumption. Then, I relate these visual characteristics to typical product sales patterns to understand...

Verlagsinfo: Verhandlungen stellen eine anspruchsvolle und häufig emotionale Aufgabe an den Menschen, der sich mit seinem Verhandlungspartner trotz teilweise widersprüchlicher Präferenzen auf eine für beide Seiten vorteilhafte Lösung einigen muss.Da Verhandlungen gleichzeitig einen...