In order to understand consumers' fashion purchase decisions better, I determine a product's design typicality and brand prominence based on the theories of processing fluency and conspicuous consumption. Then, I relate these visual characteristics to typical product sales patterns to understand...

In the automotive industry, suppliers from the consumer electronics and high-tech industry are becoming increasingly relevant, for example in the context of automated vehicles. The carmakers’ purchasing organizations need to understand the power constellation in negotiations with these new...