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Overload im e-Commerce : Überwindung der negativen Effekte umfangreicher Angebote im Online-Handel
Bathen, Michael - 2017
Persistent link: https://www.econbiz.de/10011634491
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Product return management in online retailing
El Kihal, Siham - 2017
Persistent link: https://www.econbiz.de/10011634492
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Understanding and predicting demand through visual characteristics and neural networks
Mast, Daniela - 2023
In order to understand consumers' fashion purchase decisions better, I determine a product's design typicality and brand prominence based on the theories of processing fluency and conspicuous consumption. Then, I relate these visual characteristics to typical product sales patterns to understand...
Persistent link: https://www.econbiz.de/10013534180
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Werbewirkungen des Influencer-Marketings : ein Mixed-Methods-Ansatz zur empirischen Bestimmung von Wirkungsdeterminanten
Moritz, Madleen - 2024
Persistent link: https://www.econbiz.de/10014440827
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Die Auswirkungen der Datenaufbereitung in Markenwahlmodellen : eine empirische Untersuchung
Blanke, Hendrik - 2017
Persistent link: https://www.econbiz.de/10011671834
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Product Placement in YouTube-Tutorials - eine verhaltenstheoretische und juristische Analyse
Schüller, Ariane-Tabea - 2020
Persistent link: https://www.econbiz.de/10012149471