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We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We describe the difficulties of using the most commonly found consumer behavioural models within an information system, and oppose them to a novel approach in marketing segmentation,...
Persistent link: https://www.econbiz.de/10009322626
This article analyzes the approaches to the definition of the competitive advantages of business. Based on a review of … organizational and technological approach to solving the problem of increasing the competitiveness of business activity in the …
Persistent link: https://www.econbiz.de/10011112695
An article about the problems and prospects of the formation of a regional information management system for the commercialization of energy-efficient and innovative technologies in construction. The author presents the created project "Regional Register of innovative technologies in the...
Persistent link: https://www.econbiz.de/10011113018