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Dynamic Voluntary Advertising and Vertical Product Quality
Tenryu, Yohei; Kamei, Keita - Volkswirtschaftliche Fakultät, … - 2012
We investigate the dynamic relationship between advertising and product quality under duopolistic competition. By using … a simplified vertical product differentiation model with voluntary advertising, we show that the firm with larger market … share has a larger advertising share and that there is a positive relationship between the difference in product quality and …
Persistent link: https://www.econbiz.de/10011110328
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Niche products, generic products, and consumer search
Larson, Nathan - Volkswirtschaftliche Fakultät, … - 2008
We endogenize product differentiation in a model of sequential search with random firm-consumer match value à la Wolinsky (1986) and Anderson and Renault (1999). We focus on a product design choice by which a firm can control the dispersion of consumer valuations for its product; we interpret...
Persistent link: https://www.econbiz.de/10009211231
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Search duplication in research and design spaces - Exploring the role of local competition
Konrad, Kai A. - Volkswirtschaftliche Fakultät, … - 2014
A lack of sufficient diversification in research strategies has been identified as an important problem for delegated research. We show that this problem can be solved by local competition (such as bribery, lobbying, rent seeking, competition at the patent office) among players who apply the...
Persistent link: https://www.econbiz.de/10011096160
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Locating inside the Salop circle: Demand rotations in a micro-founded model
Bar-Isaac, Heski; Caruana, Guillermo; Cuñat, Vicente - Volkswirtschaftliche Fakultät, … - 2013
We present a micro-founded model of design, that provides a framework in which design leads to demand rotations. We show simple sufficient conditions that determine when design should be extreme (fully standardized or fully tailored) or rather be only partially tailored.
Persistent link: https://www.econbiz.de/10011111146
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Estimating Product Quality in International Trade
Borin, Alessandro; Lamieri, Marco - Volkswirtschaftliche Fakultät, … - 2007
quality levels. In the new trade theory and in the neoclassical literature there is not a well-established methodology to …
Persistent link: https://www.econbiz.de/10005836304
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Товарная политика в маркетинге
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in...
Persistent link: https://www.econbiz.de/10011199848
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When does Innovation Matter for Exporting?
Blyde, Juan; Iberti, Gonzalo; Mussini, Micaela - Volkswirtschaftliche Fakultät, … - 2015
A growing number of studies that look at the relationship between innovation and exports find that more innovation tends to allow firms to export more. But very little is known about the heterogeneous impacts of innovation on exports. Since innovation is not a costless activity, it is important...
Persistent link: https://www.econbiz.de/10011130326
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Eco-Labelling and the Labour Market
Sen, Anindita - Volkswirtschaftliche Fakultät, … - 2012
In this paper I try to analyse the impact of environmental policies in the presence of eco-labelling on the wage level and production levels. For this I start with a general equilibrium framework where a country produces two traded goods using labour and capital, one of which pollutes when...
Persistent link: https://www.econbiz.de/10011107323
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Entry and Welfare in Search Markets
Chen, Yongmin; Zhang, Tianle - Volkswirtschaftliche Fakultät, … - 2013
The effects of entry on consumer and total welfare are studied in a model of consumer search. Potential entrants differ in quality, with high-quality sellers being more likely to meet consumer needs. Contrary to the standard view in economics that more entry benefits consumers, we find that...
Persistent link: https://www.econbiz.de/10011109297
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Is there a producer quality wage premium similar to the exporter wage premium?
Hernández, Pedro - Volkswirtschaftliche Fakultät, … - 2012
Exporter wage premium has been widely studied in the literature on international trade. The aim of this paper is analyze whether there is also a producer quality wage premium at firm level, and if so, analyze whether its origin is similar to the exporter wage premium. In other words, I test...
Persistent link: https://www.econbiz.de/10011110060