broadcasting - and by the emergence of multi-channel television, which is facilitated by digital terrestrial television. The switch …

Television advertising is a most common commercial activity used in advertising medium. Humor in advertising contains … any goods and services. Humor in television advertising is the effective and convenient way to attract the any consumers … humor in television advertising on consumers attitudes …

television stations. Instrumenting for the possible endogeneity of media activity to public spending, 2SLS results confirm a …

By offering three visions of the future of television through 2015, this article aims to highlight some of the socio …-economic changes that the television sector may experience in the long term. It highlights the structuring impact that PVR could have …

television in the formation of political consensus in Italy. Based on probit and instrumental variables estimates, we find trust … in television to be the most significant predictor of trust in the Italian prime minister. The latter is also strongly …

regime. We conduct an empirical assessment, looking at the influence of television and newspapers on the support for Koizumi … support for his principal policy and (2) the effect of watching television is only observed for women and that of reading the … newspaper only for men. Thus, a charismatic male leader on television has a greater influence than his policy on female voters …

regime. We conduct an empirical assessment, looking at the influence of television and newspapers on the support for Koizumi … support for his principal policy and (2) the effect of watching television is only observed for women and that of reading the … newspaper only for men. Thus, a charismatic male leader on television has a greater influence than his policy on female voters …