In this article, I renew the "dispute over methods" (Methodenstreit) taking into account contemporary achievements of the philosophy of science. The current dominant understanding of what is "scientific" in economics is derived from the classical natural science. Economists ignore the fact that...

This paper aims to contribute to existing knowledge related to the worker cooperative (CTA) creation process by studying the factors that influence the process using an inductive-deductive method: the Grounded Theory. For this reason, a total of 37 in-depth interviews have been carried out with...

This paper constitutes the first chapter in my work-in-progress manuscript, Microeconomic Theory: A Heterodox Approach. Because many heterodox feel that the only micro theory is mainstream micro, the paper starts with a brief rejection of mainstream theory. It then proceeds to give an overview...

This paper proposes an approach to theory creation and evaluation for heterodox economics that is based in the integration of critical realism and the method of grounded theory. Critical realism provides the concepts of structures and causal mechanisms that form the outline of theory...

The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing...

Help within genetically related and unrelated organisms as well as investments of investors holding shares to different degree including charity can be understood within the ensemble concept. In an ensemble transfer of substrate from a source to a sink may result in superadditivity as well as...

The author presents a model of the brand equity dimensions and how the model behaves if there are different marketing investments in the value of the brand. The goal of this research is to establish which dimensions and how they influence the brand equity performance in the researched industry...

Brand purpose is to increase shareholders’ wealth and making profit. Considering the organizations economic environment changes and the fall of the most markets, the paper is focused on the general forces impeding the brand development and on finding some tools to strengthen the brands.

The aim of this paper is to explore the links between brand equity, consumer learning and consumer choice processes in general, and considering two recent trends in the market place: store brands and the Internet. We first review the advances that have occurred in brand equity research in...