Showing 1 - 10 of 52
This paper proposes a measure of real-time inflation expectations based on metadata, i.e., data about data, constructed … rationality. Furthermore, Granger Causality tests indicate that the GISI metadata indicator anticipates the inflation rate by 12 …
Persistent link: https://www.econbiz.de/10009647210
Contemporary Web stores offer a wide range of products to e-customers. However, online sales are strongly dominated by a limited number of bestsellers whereas other, less popular or niche products are stored in inventory for a long time. Thus, they contribute to the problem of frozen capital and...
Persistent link: https://www.econbiz.de/10011259150
Internet increasingly serves not only to communication between it's users. The emergence of Web 2.0 platforms which are peculiar to publication of various content (including images, movies, music, links to interesting sites) allowed to release of activity and commitment of millions of people...
Persistent link: https://www.econbiz.de/10011163522
The development of the market of a product needs a wide knowledge of consumption and marketing practices relevant. This … measure tools. The marketing chain is simple and in favor of a vertical organisation. Nevertheless, the lack of producers and …
Persistent link: https://www.econbiz.de/10011258930
involvement products. According the many/ various marketing principle of high and low involvement grid, consumers have different … consumers’ vigilant behavior. Real-life marketing strategy is a sound strategy, which uses common-sense to analyze the …
Persistent link: https://www.econbiz.de/10011258996
improve the work, especially on the sales and marketing. This paper is to capture how social media components are used in SMEs …
Persistent link: https://www.econbiz.de/10011259322
Most international jurisdictions have sought to broaden their definition of a trade mark following the Qualitex v Jacobson Products (Qualitex Case)2. In Australia, the Trade Marks Act (Cth) 1995 was introduced to recognise that colors, scents, shapes and sounds could be registered as a trade...
Persistent link: https://www.econbiz.de/10011260045
According to an article in 2008 issue of The Globe titled “Newly Introduced Alcohol Marketing Strategies: Thai … image of life success and friendship" (Newly Introduced Alcohol Marketing Strategies: Thai Experience). Consumers of … when delivering the product to a new market. Unique promotions and marketing strategies must be considered as the …
Persistent link: https://www.econbiz.de/10011260477
Livestock production, especially dairy, has long been an important activity for smallholder and resource-poor farmers in India, both for household nutrition and income. Most of the livestock are kept in mixed farming systems, where crop residues, mainly cereal straws have been an important feed...
Persistent link: https://www.econbiz.de/10011260801
potential for developing universities marketing strategies (Plank and Chiagouris, 1997). Although many studies have tried to …
Persistent link: https://www.econbiz.de/10005260336