and shows that there are strong preferences for selected colour-shape combinations in label design. Surprisingly, colour …Wine consumers rely mainly on the label to infer the quality of a bottle. But there is little empirical research on how … shapes featured in the label. Other combinations, on the other hand, are very resilient, especially those that contain colour …

and shows that there are strong preferences for selected colour-shape combinations in label design. Surprisingly, colour …Wine consumers rely mainly on the label to infer the quality of a bottle. But there is little empirical research on how … shapes featured in the label. Other combinations, on the other hand, are very resilient, especially those that contain colour …

prices end with some other digit. We also find that retailers respond strategically to this consumer bias by setting 9-ending …

extremely difficult to defend the registration of a single color trade mark in Australia. …

mindsets and change their behavior positively. Indeed, these changes will not happen overnight but with righteousness, it is …