Using a choice experiment conducted among more than a thousand Swiss consumers, we analyze the individual demand for voluntary carbon offsets in different contexts. The analysis is used to identify the consumers’ underlying motives for offsetting emissions, the context effects on their...

Using a discrete choice experiment with real economic incentives, this paper studies one of the most well-known governmental mechanisms of nudging consumers towards a healthier way of eating, namely food fiscal policies. The experimental design varies food prices of healthier and unhealthier...

The study presented in this chapter, not only presents one of the first applications of the choice experiment method to value benefits from reduction in flood risk in Europe, but also aims to estimate the value of biodiversity, in addition to the local household’s demand for recreational...

This chapter reviews several noteworthy applications of the choice experiment method undertaken in the European Union (EU) countries to this date. The review summarises choice experiment studies implemented in various EU countries, covering a wide geographical area, including those EU countries...

One fundamental assumption of discrete choice regression is the assumption of independence of irrelevant alternatives (IIA). According to the IIA assumption no correlation is allowed between brands in buying experiments. As a consequence, in market simulations all remaining brands gain at the...

In this article we discuss the economic approach to evaluate landscape preferences for land-use planning. We then use the choice experiment method to examine public preferences for three landscape features – hedgerows, farm buildings and scrubland – in the Monts d’Arrée region (in...

Increasing generation of solid waste requires better quality disposal options in Malaysia. Control tipping is the most commonly used complemented by sanitary landfill and incineration. This study estimates the non-market values of improved waste disposal services and also ranking them using...

There is a growing body of evidence in the non-market valuation literature suggesting that responses to a sequence of discrete choice questions tend to violate the assumptions typically made by analysts regarding independence of responses and stability of preferences. Heuristics such as value...

According to neoclassical economic theory, a stated preference elicitation format comprising a single binary choice between the status quo and one alternative is incentive compatible under certain conditions. Formats typically used in choice experiments comprising a sequence of discrete choice...

A study by the North Carolina Waste Awareness Network (NC WARN), an anti–nuclear power advocacy group, argues that solar power today is less expensive than nuclear power. Media have embraced this study despite its absurd conclusion and its arbitrary use of subsidies in calculating the costs of...