Showing 1 - 10 of 15
Brand represents reputation of offer. Branding means cultivating the reputation of offer. But brand and branding are … synergistic actions of entrepreneurship, a combination of vision and promotion strategy of offer by the management team. Brand is … make things better than the competition. This is how social success is built up. We believe that the country brand is the …
Persistent link: https://www.econbiz.de/10011259074
follows that the “brand” and the school’s current performance are complementary in increasing demand for places in the law …
Persistent link: https://www.econbiz.de/10008552808
This paper examines one of the most important marketing strategies by software producers on the Internet. That is whether to offer free samples and if so, whether to list the samples on shareware repositories. I show that firms with higher value products have a greater incentive to offer free...
Persistent link: https://www.econbiz.de/10008497678
Within the field of social capital study, concerns have been expressed that deviations from a fundamental understanding that social capital is captured from embedded resources in social networks may reduce the intellectual enterprise to a catch all fad (Lin, Cook, Burt, 1999). This paper is an...
Persistent link: https://www.econbiz.de/10005616584
Within the field of social capital study, concerns have been expressed that deviations from a fundamental understanding that social capital is captured from embedded resources in social networks may reduce the intellectual enterprise to a catch all fad (Lin, Cook, Burt, 1999). This paper is an...
Persistent link: https://www.econbiz.de/10005619665
compared with modern research directed toward developing a meaning of “brand”. We observe a gradual transition from a more … utilitarian provision of information regarding origins and quality to the addition of more complex brand image characteristics … over time. Including status/power, added value and finally, the development of brand personality. …
Persistent link: https://www.econbiz.de/10005619731
follows that the “brand” and the school’s current performance are complementary in increasing demand for places in the law …
Persistent link: https://www.econbiz.de/10008611587
undertaking with that belongs to a group with well-known brand which aims to expand on national and international market. This … share a recognized brand and provide quality services might mean the difference between financial success and failure. …
Persistent link: https://www.econbiz.de/10008578254
Northern Transylvania region is looking now for a cross-border identity, trying to raise awareness among the population about belonging to this region and to inform foreign investors about the best investment opportunities. The cross-border dimension represents one of the main points of this...
Persistent link: https://www.econbiz.de/10011110208
Business model captures the logic of a company. It describes the proposed value and how the value is created. Postindustrial era is typical for its utilization of information technologies and its operation in service. The aim of this paper is to identify and to describe the standard business...
Persistent link: https://www.econbiz.de/10011258842