distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality … production and concept stores. This paper investigates the manner in which brand names are apprehended by participants, what … difficulties may arise in managing brands and suggest how marketers may cultivate brand image more perceptively since the …

cases about the rationale of MF associations: 1. MF associations should NOT be regulatory bodies. In Uganda and elsewhere …, there is a tendency to transform associations into apexes, to use them for regulation tasks. This is based on two motives …: On the one hand, due to under-conceptualisation of associations, their promoters tend to see a promising opportunity in …

Brand extensions have been developing for the last decade as one of the most important growth strategy. This paper … elements when evaluating brand extension opportunities and effects. …

Brand extension strategy, based on the idea that the built-in value of the familiar brand name is transferable to new … products. The major aim of this research paper was to find out that how consumer evaluate brand Extension. Authors have used … four variables to establish the relationship with the dependent variable “consumer evaluation” of brand extension. The …

We develop and test experimentally a theoretical model of the role of self-esteem, generated by private feedback … feedback will not be provided. Individuals who learn that they have ranked better than expected decrease their output but …, moral hazard may be mitigated by providing feedback to agents regarding their relative performance, and by optimally …

This paper uses data collected from eBay's website to identify why buyers fail to leave (negative) feedback in online … (negative) feedback, while the time and effort cost of reporting may be not. …

employ feedback or a bias, it may instead turn out as a viable and successful procedure. This result is connected to the …