The purpose of study is to deliberate upon the impacts of television advertising on children & to identify those … television advertising increases the consumption of food that is unhealthy, having low nutritional values and high in Sugar, Fat … and Salt (SFS) in children with F=30.146 & P=0.000. Subsequently, it was found that Television advertising leads to …

television stations. Instrumenting for the possible endogeneity of media activity to public spending, 2SLS results confirm a …

television in the formation of political consensus in Italy. Based on probit and instrumental variables estimates, we find trust … in television to be the most significant predictor of trust in the Italian prime minister. The latter is also strongly …

This paper explores the role of mass media on people’s perceptions of charismatic leaders, focusing on Japan’s Koizumi … regime. We conduct an empirical assessment, looking at the influence of television and newspapers on the support for Koizumi … support for his principal policy and (2) the effect of watching television is only observed for women and that of reading the …

This paper explores the role of mass media on people’s perceptions of charismatic leaders, focusing on Japan’s Koizumi … regime. We conduct an empirical assessment, looking at the influence of television and newspapers on the support for Koizumi … support for his principal policy and (2) the effect of watching television is only observed for women and that of reading the …

television stations. Instrumenting for the possible endogeneity of media activity to public spending, 2SLS results confirm a …

. We study private consumption choices focusing on former East Germany, where differential access to Western television was … significant impact of previous exposure to Western television on aggregate consumption levels. However, exposure to Western …

Television advertising is a most common commercial activity used in advertising medium. Humor in advertising contains … any goods and services. Humor in television advertising is the effective and convenient way to attract the any consumers … humor in television advertising on consumers attitudes …