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Marketing in smes: the role of entrepreneurial sensemaking
Bettiol, M; Di Maria, E; Finotto, Vladi - Volkswirtschaftliche Fakultät, … - 2012
Marketing literature has emphasized the factors hampering marketing planning and strategizing in small firms, in … marketing have nonetheless shown that small firms do engage in peculiar marketing strategies and activities that do not … contributing to extant theory in entrepreneurial marketing placing under scrutiny the generative moments of marketing strategies in …
Persistent link: https://www.econbiz.de/10011258482
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Marketing and the law: defending single color trademarks
Keating, Byron W.; Coltman, Tim - Volkswirtschaftliche Fakultät, … - 2008
Most international jurisdictions have sought to broaden their definition of a trade mark following the Qualitex v Jacobson Products (Qualitex Case)2. In Australia, the Trade Marks Act (Cth) 1995 was introduced to recognise that colors, scents, shapes and sounds could be registered as a trade...
Persistent link: https://www.econbiz.de/10011260045
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Feed and Fodder Value Chains in Bihar: Some Empirical Evidences
Singh, K.M.; Singh, R.K.P.; Jha, A.K.; Kumar, Abhay; … - Volkswirtschaftliche Fakultät, … - 2013
Livestock production, especially dairy, has long been an important activity for smallholder and resource-poor farmers in India, both for household nutrition and income. Most of the livestock are kept in mixed farming systems, where crop residues, mainly cereal straws have been an important feed...
Persistent link: https://www.econbiz.de/10011260801
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Дропшиппинг – революционная форма продвижения товара в условиях мирового экономического кризиса
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2011
The paper analyzes the socio-economic impacts of dropshipping - a new form of organization of sales, is rapidly gaining the Russian market. Dropshipping opens up tremendous prospects not only for ordinary people, but also for the Russian manufacturers, which if used properly can dropshipping...
Persistent link: https://www.econbiz.de/10011112228
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Competitiveness in marketing
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2006
Article about alternative interpretations of the concept of "competition" as the adaptive behavior of market participants. The author substantiates the thesis of the identity of market adaptation and market competition rather than rivalry.
Persistent link: https://www.econbiz.de/10011113060
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Functionalization Research in Marketing
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2011
Article on the role of the segmentation of the environment in the planning of marketing activities. Pre …-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the … importance of the analysis of the market environment as an essential condition of effective marketing. …
Persistent link: https://www.econbiz.de/10011113268
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Перспективные формы продвижения товаров в условиях мирового экономического кризиса
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2011
An article about the transformation of the forms and methods of marketing in the context of the global economic crisis … marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of … marketing. …
Persistent link: https://www.econbiz.de/10011199841
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The global economic crisis and marketing activities in Russia
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2010
Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author substantiates the … thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance of the … marketing concept of the distribution. …
Persistent link: https://www.econbiz.de/10011199842
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Four Types of Promotion of Goods in Marketing
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions … attention is paid to the practical use of marketing communications. …
Persistent link: https://www.econbiz.de/10011199843
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The Concept of the "4P" and Marketing planning in a concise and clear Interpretation
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes … the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the …
Persistent link: https://www.econbiz.de/10011199845