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Most international jurisdictions have sought to broaden their definition of a trade mark following the Qualitex v Jacobson Products (Qualitex Case)2. In Australia, the Trade Marks Act (Cth) 1995 was introduced to recognise that colors, scents, shapes and sounds could be registered as a trade...
Persistent link: https://www.econbiz.de/10011260045
Livestock production, especially dairy, has long been an important activity for smallholder and resource-poor farmers in India, both for household nutrition and income. Most of the livestock are kept in mixed farming systems, where crop residues, mainly cereal straws have been an important feed...
Persistent link: https://www.econbiz.de/10011260801
potential for developing universities marketing strategies (Plank and Chiagouris, 1997). Although many studies have tried to …
Persistent link: https://www.econbiz.de/10005260336
We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We … them to a novel approach in marketing segmentation, based on outgoings analysis. We use agent-modelling techniques, based …
Persistent link: https://www.econbiz.de/10009322626
This paper summarizes some of my recent work on consumer protection. I present three theoretical models which illustrate the merits and drawbacks of a number of common consumer protection policies, namely: policies which prevent firms from setting unduly high prices; policies which prevent firms...
Persistent link: https://www.econbiz.de/10009369623
dataset that achieves this goal and demonstrates how income distribution data, combined with consumer and marketing data, can … data with pricing, marketing spending, consumer behavior and distribution coverage data makes it possible to measure which …
Persistent link: https://www.econbiz.de/10005836441
Life standard of local community determines the market absorbency, which can make up one of the determinants of local micro, small and medium-sized enterprises. The aim of the paper is the empirical verification of influence of local life standard in Southern Poland on small and medium-sized...
Persistent link: https://www.econbiz.de/10009147898
It is very important to a company to select the optimal CRM program based on its needs, especially there are hundreds of programs, similar in general, different in price and functions and many companies do only comparing between those programs, trying to select the best on this comparison. This...
Persistent link: https://www.econbiz.de/10008784956
will materialize into a series of mutations concerning their marketing and management. The first question is “Why?” the …
Persistent link: https://www.econbiz.de/10008645065
organizations have to renew their view about the role of marketing and to restructure their approach and behavior accordingly. We …
Persistent link: https://www.econbiz.de/10008645076