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Price is one of the four classical elements of marketing mix and for long-term goods, as is the case of automobiles; price plays an important role in the purchasing decision. Therefore identifying consumer’s perceptions about the price of the cars is a key factor in establishing the marketing...
Persistent link: https://www.econbiz.de/10011259535
For the purchase of durable goods such as cars sometimes buyers use credit, sacrificing thereby future income to pay for the present value. Analyzing the link between credit and automobile sales is useful for establishing long and medium term marketing strategy. This paper proposes such an...
Persistent link: https://www.econbiz.de/10009004824
Price is one of the four classical elements of marketing mix and for long-term goods, as is the case of automobiles; price plays an important role in the purchasing decision. Therefore identifying consumer’s perceptions about the price of the cars is a key factor in establishing the marketing...
Persistent link: https://www.econbiz.de/10009019707
SMEs play a crucial role in modern societies; being regarded as the foundation of a global competitive economy. Entire economic concepts evolved based on the SMEs sector evolution like entrepreneurship, innovation, competitiveness, etc. The current paper is aimed at presenting the current state...
Persistent link: https://www.econbiz.de/10009004029
Indirect taxes are levied on the production and consumption of goods and services. They influence the retail price, and hence affect patterns of trade and consumption. Indirect taxes are ultimately paid by the final consumer. Sales and turnover taxes, excise duties and tariffs are the basic...
Persistent link: https://www.econbiz.de/10009004037
In this paper the authors survey financial structure theories, from the start-up point, which is considered Modigliani and Miller’s capital structure irrelevance theorem, to recent theories, such as the pecking order and the market timing theory. For each type of model, a brief overview of the...
Persistent link: https://www.econbiz.de/10009004039
Looking at the retail financial markets and identifing a number of ‘‘natural’’ and ‘‘policy induced’’ obstacles to free trade. We use the term ‘‘natural’’ barriers to refer to those arising as a result of different cultures or consumer preferences, while different state...
Persistent link: https://www.econbiz.de/10009004837
Several recent papers argue that contracts provide reference points that affect ex post behavior. We test this hypothesis in a canonical buyer-seller relationship with renegotiation. Our paper provides causal experimental evidence that an initial contract has a highly significant and...
Persistent link: https://www.econbiz.de/10010860227
We present an international trade model with multiproduct firms. Firms are heterogeneously endowed with two types of capabilities that jointly determine the trade-off within firms between managing a large portfolio of products and producing at low marginal cost. The model can explain many of the...
Persistent link: https://www.econbiz.de/10010860228
This paper reports data from a laboratory experiment on two-period moral hazard problems. The findings corroborate the contract-theoretic insight that even though the periods are technologically unrelated, due to incentive considerations principals can benefit from offering long-term contracts...
Persistent link: https://www.econbiz.de/10010860229