Showing 1 - 10 of 382
In the last few years, both companies and financial institutions have greatly expanded the sphere and the content of the financial communication in order to meet the increasingly demanding audience and the higher legal requirements. The international financial crisis has increased the market's...
Persistent link: https://www.econbiz.de/10011258191
similar results with business experiments as with traditional market research methods. The strategy can be more precise …
Persistent link: https://www.econbiz.de/10011259516
industrial suppliers interact with these well-known brands and what marketing strategy they are implementing. Several interviews …
Persistent link: https://www.econbiz.de/10011110309
Abstract Current social and economic environment is in continuous change and transformation and adaptation to existing conditions are favourable, a painful adjustment to reflect loss of comparative advantage, particularly important for some communities. Global disruption which affected the whole...
Persistent link: https://www.econbiz.de/10008549636
The economic and financial crisis affected all the economic sectors, spreading all over the world. The retail sector had to adapt to their customers ´preferences and needs, which according to Ang, Leong & Kotler (2000) change in times of financial crisis. The purpose of this paper was to...
Persistent link: https://www.econbiz.de/10008506910
Tourism is a service sector which earns a substantial foreign exchange to developing countries. In India, Kerala is one of the important destination for the international tourists with its unique nature beauty with backwaters, mountains and beaches. To make the tourism a great success one has to...
Persistent link: https://www.econbiz.de/10005835403
We estimate the direct effects of rewards card programs on consumer payment choice for in-store transactions. By using a data set that contains information on consumer perceived attributes of payment methods and consumer perceived acceptance of payment methods by merchants, we control for...
Persistent link: https://www.econbiz.de/10005835580
Discussion of "Lumpy Price Adjustments: A Microeconometric Analysis" by Emmanuel Dhyne, Catherine Fuss, Hashem Pesaran, and Patrick Sevestre (2007); Presented at the Spring 2007 Conference of the Deutsche Bundesbank and the Banque De France on "Micro-Data and Macroeconomic Implications," April...
Persistent link: https://www.econbiz.de/10005836083
Tests for causality and rationality in the coffee futures market were carried out using data from the New York Market. Tests of causality indicated that futures prices strongly influence variations in spot price eight weeks or more to maturity. However, beginning seven weeks to maturity there...
Persistent link: https://www.econbiz.de/10005836401
Finding, measuring and capturing market opportunities in emerging countries are critical tasks for multinational con- sumer goods companies. Central to these tasks is the need to collect and analyze income distribution data within a globally coherent framework and to move beyond income metrics...
Persistent link: https://www.econbiz.de/10005836441