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Entrepreneurship and Innovation: Evidence from SMEs in Prishtina region, Kosovo
Govori, Arbiana - Volkswirtschaftliche Fakultät, … - 2014
Innovation has become a central theme and challenge in the literature of entrepreneurship, SMEs management, and … strategic knowledge management and in the literature of organizational learning. Innovation needs a business environment that is … conducive to long-term investments in new business activities. This way, the development of innovation policy in SMEs forms an …
Persistent link: https://www.econbiz.de/10011111092
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Impact of Humor Advertising in Radio and Print Advertising - A Review
S, venkatesh; N, senthilkumar - Volkswirtschaftliche Fakultät, … - 2015
The use of humour in advertising is the effective way of communication in any emotion to sell the products. Humor increase attention and attract more consumers so it became an effective advertising in any medium of advertising. Researchers and Advertisers more interested towards humor...
Persistent link: https://www.econbiz.de/10011271309
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Humor in advertising: a review on use of television radio and print advertising media
S, venkatesh; N, senthilkumar - Volkswirtschaftliche Fakultät, … - 2015
Television advertising is a most common commercial activity used in advertising medium. Humor in advertising contains an important aspect on changing attitude of the consumer, improves buying behavior and creates new patterns for buying any goods and services. Humor in television advertising is...
Persistent link: https://www.econbiz.de/10011271329
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Coming of age, seeking legitimacy: The historical trajectory of African management research
Amankwah-Amoah, Joseph - Volkswirtschaftliche Fakultät, … - 2014
Purpose – The purpose of this paper is to examine the historical trajectory of African management research and managerial thinking. Design/methodology/approach – This paper draws from a review and synthesis of the literature from 1960–2012. Findings – The analysis led to the...
Persistent link: https://www.econbiz.de/10011253058
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The evolution of lateral hiring and skill formation in the global airline industry, 1940–2010
Amankwah-Amoah, Joseph - Volkswirtschaftliche Fakultät, … - 2012
Although lateral hiring (LH) has increasingly come to characterise today’s global labour market, past studies have largely overlooked how the practice unfolds as industry structure evolves. This article draws on the human capital theory to examine the evolution of LH and skills formations in...
Persistent link: https://www.econbiz.de/10011266115
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Companies’ market penetration and activity patterns in european market
Neamtu, Liviu; Neamtu, Adina Claudia - Volkswirtschaftliche Fakultät, … - 2007
The strategy type at the company level has an impact upon the selection and implementation of the strategy at the business level. The international strategy at the company level is different from the international strategy at the business level through the diversification extension degree (both...
Persistent link: https://www.econbiz.de/10005616908
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A Business-Relevant View of Human Nature
Mitreanu, Cristian - Volkswirtschaftliche Fakultät, … - 2007
The article, "A Business-Relevant View of Human Nature," provides a new theory of human nature, and aims to bring it to the center of our understanding of business, or commerce, creating a strong foundation for new business and economic principles and practices. The article has three parts. In...
Persistent link: https://www.econbiz.de/10005619467
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Gender Diversity in the Boardroom and Financial Performance of Commercial Banks: Evidence from Bangladesh
Dutta, Probal; Bose, Sudipta - Volkswirtschaftliche Fakultät, … - 2007
In today’s corporate world, board diversity is a much talked-about topic and gender diversity is an important aspect of board diversity. Gender diversity refers to the presence of women on corporate boards of directors. In this paper, an effort has been made to examine whether an association...
Persistent link: https://www.econbiz.de/10005619663
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Theories on executive pay. A literature overview and critical assessment
Otten, J.A. - Volkswirtschaftliche Fakultät, … - 2008
Executive pay is a major issue in the corporate governance debate. As well in practice as in theory debate still exists how executive pay levels and structures can be explained. This paper provides an overview of 16 theories that have been used in the literature to explain the phenomenon. The...
Persistent link: https://www.econbiz.de/10005619874
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CURRY CUISINE: PERCEPTIONS OF INDIAN RESTAURANTS IN MALAYSIA
Bharath, Josiam; Sadiq, Sohail; Prema, Monteiro - Volkswirtschaftliche Fakultät, … - 2007
Malaysia is an Asian country with a multi-ethnic population that includes native Malays, and people of Chinese and Indian ethnicity. Malaysia has identified tourism as a priority sector and is aggressively promoting the country. Consequently, restaurants in Malaysia operate with an increasingly...
Persistent link: https://www.econbiz.de/10005621549