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Econymic Information Design
Nedobity, Wolfgang - Volkswirtschaftliche Fakultät, … - 2006
Information design is the defining of the requirements governing the selecting, rendering, and transmission of information for the purpose of knowledge transfer as well as the optimization of the information with respect to these requirements. In the case of econymic information, the knowledge...
Persistent link: https://www.econbiz.de/10005617190
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Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)
Minten, Bart; Singh, K.M.; Sutradhar, Rajib - Volkswirtschaftliche Fakultät, … - 2011
Local brands are rapidly emerging in food retail in Asia. However, it is not well understood what impact they have in domestic food markets. In a detailed case study of makhana in Bihar, one of the poorest states in India, we see the fast emergence - a doubling over five years leading to a share...
Persistent link: https://www.econbiz.de/10011107640
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Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)
Minten, Bart; Singh, K.M.; Sutradhar, Rajib - Volkswirtschaftliche Fakultät, … - 2011
Local brands are rapidly emerging in food retail in Asia. However, it is not well understood what impact they have in domestic food markets. In a detailed case study of makhana in Bihar, one of the poorest states in India, we see the fast emergence - a doubling over five years leading to a share...
Persistent link: https://www.econbiz.de/10011114027
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The makhana value chain and the fast emergence of branding in food retail: Evidence from Bihar (India)
Minten, Bart; Singh, K.M.; Sutradhar, Rajib - Volkswirtschaftliche Fakultät, … - 2010
branding and packing in retail markets. Packaged products are sold at prices that are 9% higher and branding adds another 9% on … there are no benefits to the farmer of the branding process, this share declines to 50% in the case of the final price for … certification mechanisms. Several claims done by branding and packing institutions in Bihar are clearly false, i.e. claims are made …
Persistent link: https://www.econbiz.de/10011258330
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Marketing and the law: defending single color trademarks
Keating, Byron W.; Coltman, Tim - Volkswirtschaftliche Fakultät, … - 2008
Most international jurisdictions have sought to broaden their definition of a trade mark following the Qualitex v Jacobson Products (Qualitex Case)2. In Australia, the Trade Marks Act (Cth) 1995 was introduced to recognise that colors, scents, shapes and sounds could be registered as a trade...
Persistent link: https://www.econbiz.de/10011260045
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Feed and Fodder Value Chains in Bihar: Some Empirical Evidences
Singh, K.M.; Singh, R.K.P.; Jha, A.K.; Kumar, Abhay; … - Volkswirtschaftliche Fakultät, … - 2013
Livestock production, especially dairy, has long been an important activity for smallholder and resource-poor farmers in India, both for household nutrition and income. Most of the livestock are kept in mixed farming systems, where crop residues, mainly cereal straws have been an important feed...
Persistent link: https://www.econbiz.de/10011260801
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A model of university choice: an exploratory approach
Raposo, Mário; Alves, Helena - Volkswirtschaftliche Fakultät, … - 2007
potential for developing universities marketing strategies (Plank and Chiagouris, 1997). Although many studies have tried to …
Persistent link: https://www.econbiz.de/10005260336
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Simulating tourists' behaviour using multi-agent modelling
Corniglion, Sébastien; Turnois, Nadine - Volkswirtschaftliche Fakultät, … - 2011
We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We … them to a novel approach in marketing segmentation, based on outgoings analysis. We use agent-modelling techniques, based …
Persistent link: https://www.econbiz.de/10009322626
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Economic models of consumer protection policies
Armstrong, Mark - Volkswirtschaftliche Fakultät, … - 2011
This paper summarizes some of my recent work on consumer protection. I present three theoretical models which illustrate the merits and drawbacks of a number of common consumer protection policies, namely: policies which prevent firms from setting unduly high prices; policies which prevent firms...
Persistent link: https://www.econbiz.de/10009369623
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Where in the world is the market? : The income distribution approach to understanding consumer demand in emerging countries
Canback, Staffan; D'Agnese, Frank - Volkswirtschaftliche Fakultät, … - 2007
dataset that achieves this goal and demonstrates how income distribution data, combined with consumer and marketing data, can … data with pricing, marketing spending, consumer behavior and distribution coverage data makes it possible to measure which …
Persistent link: https://www.econbiz.de/10005836441