Bunea-Bontaş, Cristina Aurora; Petre, Mihaela - Volkswirtschaftliche Fakultät, … - 2009
franchise affiliation, an original way of doing business that combines the entrepreneurs interest in keeping their own … paper will discuss two important areas of the Romanian tourism industry in which franchise agreement is applied: travel … agencies franchise and hotel franchise. On a national scale, franchise was adopted as an expanding strategy by the travel …