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When a decaying industrial city in Spain’s Basque country decided in the 1990s to spend $228.3 million on a modern art … museum, critics objected to squandering so much public money on something so irrelevant and exclusive. This year is the … Guggenheim Museum Bilbao’s (GMB) tenth anniversary, sufficient time since its opening to evaluate the museum’s effectiveness in …
Persistent link: https://www.econbiz.de/10005616984
City branding is a relatively new topic gaining extreme interest and a promising and practical field of marketing. Due to global competition, even more regions and cities around the world, are seeking solutions in place branding’s methods and practices, which now consists a main urban...
Persistent link: https://www.econbiz.de/10011259352
provinces of Bolzano and Trento: the South Tyrol Museum of Archeology (Bolzano), hosting the permanent exhibition of the “Iceman …” Ötzi, and the Museum of Modern and Contemporaneous Art of Trento and Rovereto (MART). The double-hurdle procedure of Heien … stages of ‘activation’ and ‘outcome’. Results highlight two distinct profiles of visitors. Spending of the modern art museum …
Persistent link: https://www.econbiz.de/10011260207
one side, and museum and monument attendance, on the other. We consider Italy as a case study, and analyze monthly data … causality. Clear-cut results emerge: generally, the causality runs from tourist flows to museum and monument attendance. The non …
Persistent link: https://www.econbiz.de/10008536845
firms. The supply chain of brands could find an exhibition in “Museum Rooms”. Design Museums develop own fundraising … concepts in museum concepts and attract resources? The analysis will be focused on USA Museums whose collections give evidence … of applied arts and design.. The recently born Milan Design Museum will be illustrated as regards the collection …
Persistent link: https://www.econbiz.de/10005619507
Na początku XXI wieku zachodzą istotne przemiany w relacjach pracy i czasu wolnego. Dostrzega się też rozwój gospodarki kreatywnej wraz z wyłanianiem się nowej stratyfikacji społecznej i zmianą czynników rozwojowych. Coraz większe znaczenie w przemianach społeczno-gospodarczych ma...
Persistent link: https://www.econbiz.de/10011163534
National policies and public marketing of destinations should cover measures on broadening the supply of travel agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to choose modern means of promotion so that tourists remain...
Persistent link: https://www.econbiz.de/10008646820
In order to create awareness & motivation among future travellers, tourism communication, should, according to our understanding, not only appeal to the visuals, but to all user senses in an inter medial mix. Hence, smell, sound, touch, taste and sight must be touched, in order for communication...
Persistent link: https://www.econbiz.de/10008678280
Destination image has long been identified as an environmental characteristic that influences consumer behaviour and choice. As destinations compete nowadays globally, marketers need to acquire new knowledge and a greater understanding of the business and the environment, in which they operate...
Persistent link: https://www.econbiz.de/10008680970
States like Greece, Portugal, Ireland , Spain and Italy The advanced state debt are nothing more than a symptom of a lack of …
Persistent link: https://www.econbiz.de/10011212950