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National policies and public marketing of destinations should cover measures on broadening the supply of travel agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to choose modern means of promotion so that tourists remain...
Persistent link: https://www.econbiz.de/10008646820
Sicily is a region which shows a large gap in terms of income per capita with the Centre-North and with the average …
Persistent link: https://www.econbiz.de/10011258061
In order to create awareness & motivation among future travellers, tourism communication, should, according to our … the involvement of other users, only then can tourism marketing claim to be future-oriented and engaging. According to …
Persistent link: https://www.econbiz.de/10008678280
Destination image has long been identified as an environmental characteristic that influences consumer behaviour and choice. As destinations compete nowadays globally, marketers need to acquire new knowledge and a greater understanding of the business and the environment, in which they operate...
Persistent link: https://www.econbiz.de/10008680970
Traditional business models that used to govern the operations of travel and tourism businesses defined in a rigid way … driven the transformation of these business models into novel destination marketing models. The Cyprus Tourism Organisation …, aiming at enhancing the country’s tourism industry electronic marketing deployment levels, has put in place a utility …
Persistent link: https://www.econbiz.de/10008646789
The nature of the relationship between politics and tourism, encompassing the politics of religion, is examined in this … radicalism. These trends and their impacts on tourism, which itself is a topic of political debate, are explained and the tourism … political events if tourism is to deal successfully with turbulent times. …
Persistent link: https://www.econbiz.de/10008680979
highly branded quality. A history of product placement, branded entertainment, and film tourism is presented to identify the … measurement with their tourism, film, marketing communications and branding strategies. …
Persistent link: https://www.econbiz.de/10008680981
three independent surveys of tourists and tourism service providers viz. hoteliers and tour operators from the 10-tourist …
Persistent link: https://www.econbiz.de/10011258701
transfer and diffusion from institutions that form tourism business environment to tourism enterprises. Method. The analysis … was based on a case study of the Irish National Tourism Development Authority. The data used were obtained by applying the … content analysis of 111 videos, including 36 webinar-publications directly aimed at the transfer of knowledge to tourism …
Persistent link: https://www.econbiz.de/10011109742
regional tourism along its three main dimensions: organisational, environmental and innovation-process specifics. Empirical …
Persistent link: https://www.econbiz.de/10011258276