Urban tourism is in full expansion due to world-wide urbanisation and internationalisation of our societies. New economic impulse created by investments in urban regeneration, and improving the quality of life, produces different consequences. This paper tries to examines the benefits and costs...

This study analyzes the behavior of repeat visitors to a cultural resource, in this case the Museum of Antioquia in Medellin (Colombia), by estimating travel cost model. The empirical results highlight issues such as women are more likely to re-visit the museum that age is also an important...

The urban tourism is a segment with a relevant expansion, assuming an important role in the revitalization and in the promotion of economic development in cities. The following communication tries to explore some crucial issues in the analysis of the urban dimension and its interconnections with...

City branding is a relatively new topic gaining extreme interest and a promising and practical field of marketing. Due to global competition, even more regions and cities around the world, are seeking solutions in place branding’s methods and practices, which now consists a main urban...

Culture and tourism have been used extensively in a variety of initiatives that concern urban regeneration, by using particular promotional strategies and tactics in the context of city marketing. The contribution of culture and tourism must be related to the conformance and implementation of...

National policies and public marketing of destinations should cover measures on broadening the supply of travel agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to choose modern means of promotion so that tourists remain...

In order to create awareness & motivation among future travellers, tourism communication, should, according to our understanding, not only appeal to the visuals, but to all user senses in an inter medial mix. Hence, smell, sound, touch, taste and sight must be touched, in order for communication...

Destination image has long been identified as an environmental characteristic that influences consumer behaviour and choice. As destinations compete nowadays globally, marketers need to acquire new knowledge and a greater understanding of the business and the environment, in which they operate...

The paper explores the issue of urban development in the context of fiscal crisis. A model of municipal governance is introduced, explaining how social agents’ individual strategies shape the accumulation of debt by local governments. Empirical investigation, in a sample of big Polish cities,...

The quintessence of the Isobenefit Urbanism presented here, is to offer fair, walkable and green cities. Its three cornerstones are Modernity, Humanity and Naturality, which are exposed by five principles. The latter, rather then describe The ideal city, which doesn’t exist outside our own...