Rankings of strategy journals are important for authors, readers, and promotion and tenure committees. We present … Economics & Management Strategy (JEMS) second, although JEMS ranked first in certain instances. Long Range Planning and …

similar results with business experiments as with traditional market research methods. The strategy can be more precise …

. Some of them have separate strategy on the internet and in the physical world. Competitive advantage is reached by doing … different activities as do their competitors. Differentiation on the internet is based on simplicity. The dominant strategy in …

company with a good strategy can beat others in hard competition. There are some rational reasons to think that the strategies … Porter’s generic strategies model should be enriched with a new strategy concept. This concept would be so called perfect … differentiation. That would mean that an IT based company could choose a strategy of parallel differentiation and costs leadership. …