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We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We … them to a novel approach in marketing segmentation, based on outgoings analysis. We use agent-modelling techniques, based …
Persistent link: https://www.econbiz.de/10009322626
Article on the role of the segmentation of the environment in the planning of marketing activities. Pre …-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the … importance of the analysis of the market environment as an essential condition of effective marketing. …
Persistent link: https://www.econbiz.de/10011113268
This paper summarizes reactions to the theory of contestable markets and industry structure. The reactions came immediately after the theory was published. The summary finds that the proposed theory stands on sound grounds. However, empirically the theory leaves much to be desired especially for...
Persistent link: https://www.econbiz.de/10011259557
Since the process of globalization era, we can always lived in economics of knowledge. The cicle of economics founded on knowledge are compost by three components: the investment in knowledge; the production and the diffusion of information technology and communication (ITC) and the institutional...
Persistent link: https://www.econbiz.de/10005789511
This study empirically delineates the nature of explorative and exploitative alliances, examines how they affect product and process innovations, and investigates how such effects vary in different contexts. Using a sample of 220 Chinese firms in the glass industry, we find that explorative...
Persistent link: https://www.econbiz.de/10011259386
Complex systems can be characterized by classes of equivalency of their elements defined according to system specific rules. We propose a generalized preferential attachment model to describe the class size distribution. The model postulates preferential growth of the existing classes and the...
Persistent link: https://www.econbiz.de/10005031401
We introduce a model of proportional growth to explain the distribution of business firm growth rates. The model predicts that it is exponential in the central part and depicts an asymptotic power-law behavior in the tails with an exponent ζ = 3. Because of data limitations, previous studies in...
Persistent link: https://www.econbiz.de/10005031404
We introduce a model of proportional growth to explain the distribution P(g) of business firm growth rates. The model predicts that P(g) is Laplace in the central part and depicts an asymptotic power-law behavior in the tails with an exponent ζ = 3. Because of data limitations, previous studies...
Persistent link: https://www.econbiz.de/10005034991
We present a preferential attachment growth model to obtain the distribution P(K) of number of units K in the classes which may represent business firms or other socio-economic entities. We found that P(K) is described in its central part by a power law with an exponent φ = 2+b/(1−b) which...
Persistent link: https://www.econbiz.de/10005035004
Much research has been carried out on the accumulation and effective use of knowledge as a companyspecific form of intellectual property. However, insufficient attention has been given to research focusing on the effects of micro-level knowledge absorption and its effective use. In this paper,...
Persistent link: https://www.econbiz.de/10011258775