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DO THEY KNOW WHAT IS AT RISK? HEALTH RISK PERCEPTION AMONG THE OBESE
Winter, Joachim; Wuppermann, Amelie C. - Volkswirtschaftliche Fakultät, … - 2014
The perception of health risks and risky health behaviors are closely associated. In this paper, we investigate the accuracy of health risk perceptions among obese individuals, aged 50–62 years. We compare subjective risk perceptions for various diseases elicited in the American...
Persistent link: https://www.econbiz.de/10011132851
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A conceptual model for the use of social media in companies
Nistor, Cristian - Volkswirtschaftliche Fakultät, … - 2013
Social media is currently an evolving “wave” in online business marketing. Marketers are beginning to drive the use of social media as a component in their marketing strategy and campaigns to reach out to customers and fans. Within the subdisciplines of marketing that may use social media...
Persistent link: https://www.econbiz.de/10011258105
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Utilizarea componentelor Social Media in mediul de afaceri – perspectiva IMM-urilor
Robu, Maximilian - Volkswirtschaftliche Fakultät, … - 2013
SMEs have a major contribution to economic growth and job creation. In a dynamic world, marked by very rapid technological and economic changes, they must adapt and seek new ways to improve business. Social Media seems to provide tools to improve the work, especially on the sales and marketing....
Persistent link: https://www.econbiz.de/10011259322
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Spread of hoax in Social Media
Situngkir, Hokky - Volkswirtschaftliche Fakultät, … - 2011
We discuss the way of hoax spreading as gossip and rumor throughout the social media, i.e.: Twitter, by observing an empirical case in Indonesia. We discuss the spreading factor of the gossip in the social media and see the epidemiology of the propagation hoax before and after the hoax being...
Persistent link: https://www.econbiz.de/10009004058
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Marketing 2.0: A new marketing strategy
Consoli, Domenico; Musso, Fabio - Volkswirtschaftliche Fakultät, … - 2010
The advent of Web 2.0 and its collaborative tools (forums, chat, blogs, wikis) simplified the interaction among various business subjects (company, customers, suppliers). A new model of Enterprise 2.0 communicates interactively with all stakeholders, cooperate with them, listen, create, share...
Persistent link: https://www.econbiz.de/10009025273
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Why do Facebook and Twitter facilitate revolutions more than TV and radio?
Kiss, Hubert Janos; Rosa-García, Alfonso - Volkswirtschaftliche Fakultät, … - 2011
A distinctive feature of recent revolutions was the key role of social media (e.g. Facebook, Twitter and YouTube). In a simple model we assume that while social media allow to observe all previous decisions, mass media only give aggregate information about the state of a revolt. We show, first,...
Persistent link: https://www.econbiz.de/10009322656
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Some Inquiries to Spontaneous Opinions: A case with Twitter in Indonesia
Maulana, Ardian; Situngkir, Hokky - Volkswirtschaftliche Fakultät, … - 2010
The paper discusses opportunities to utilize the series of micro-blogs as provided by the Twitter in observation of opinion dynamics. The spontaneity of tweets is more, as the service is attached more to the mobile communications. The extraction of information in the series of tweets is...
Persistent link: https://www.econbiz.de/10008695068
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YouTube channel as an example of the use of social media in the proces of knowledge transfer to tourism business
Kopera, Sebastian; Najda-Janoszka, Marta; … - Volkswirtschaftliche Fakultät, … - 2014
transfer and diffusion from institutions that form tourism business environment to tourism enterprises. Method. The analysis … was based on a case study of the Irish National Tourism Development Authority. The data used were obtained by applying the … content analysis of 111 videos, including 36 webinar-publications directly aimed at the transfer of knowledge to tourism …
Persistent link: https://www.econbiz.de/10011109742
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Internet search behavior as an economic forecasting tool: The case of inflation expectations
Guzman, Giselle - Volkswirtschaftliche Fakultät, … - 2010
This paper proposes a measure of real-time inflation expectations based on metadata, i.e., data about data, constructed from internet search queries performed on the search engine Google. The forecasting performance of the Google Inflation Search Index (GISI) is assessed relative to 37 other...
Persistent link: https://www.econbiz.de/10009647210
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Twitter in Congress: Outreach vs Transparency
Chi, Feng; Yang, Nathan - Volkswirtschaftliche Fakultät, … - 2010
The paper provides some support in favor of Twitter adoption being driven by outreach reasons, rather than the well-popularized transparency motive. Furthermore, outreach considerations factor into a Republican's perceived benefit more than a Democrat's.
Persistent link: https://www.econbiz.de/10008560475