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Podniková identita ako konkurenčná výhoda
Misun, Juraj - Volkswirtschaftliche Fakultät, … - 2009
Corporate identity, which has been in the middle of interest of practice for almost 40 years, is still a very important instrument in the field of Marketing and Management despite the currently unfavourable economic situation. Although consumers are checking prices the further the more, brand...
Persistent link: https://www.econbiz.de/10011259075
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Študijný program ako produkt a jeho imidž
Misun, Juraj - Volkswirtschaftliche Fakultät, … - 2007
In the hard competitive environment are the teaching institutions standing before a task quickly react to the changing conditions and to the needs of the society. With the ongoing interconnection of the Slovak education system with the European education space the traditional model of the...
Persistent link: https://www.econbiz.de/10011108371
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Podnikový dizajn fakúlt zameraných na manažment na Slovensku
Misun, Juraj - Volkswirtschaftliche Fakultät, … - 2009
The corporate design belongs along with the corporate communication and the corporate behavior to the set of instruments of the corporate identity. Through the corporate design the company introduces itself to the environment. The components of the corporate design are the logotype/brand, the...
Persistent link: https://www.econbiz.de/10011113368
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Предпринимательство и маркетинг
Sidorchuk, Roman - Volkswirtschaftliche Fakultät, … - 2009
This article analyzes the relationship marketing and entrepreneurship. Marketing considered as an integral part of entrepreneurship. Commit role in relationship marketing and entrepreneurship innovation. The role of marketing in the search for potential market demand of innovation as the scope...
Persistent link: https://www.econbiz.de/10008559016
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Modelové prístupy k tvorbe, vzniku a udržiavaniu konkurenčnej výhody v podmienkach globalizácie
Hudakova, Ivana - Volkswirtschaftliche Fakultät, … - 2009
Competitive advantage is a key precondition for setting up a successful business and the foundation stone for establishing oneself on the market and increasing one’s market share, which leads companies towards becoming profitable. Permanent and fast changes in the turbulent entrepreneurial...
Persistent link: https://www.econbiz.de/10011110118
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Vodcovstvo ako úspešný predpoklad pre dosahovanie zvyšovania konkurenčnej schopnosti podnikov
Hudakova, Ivana - Volkswirtschaftliche Fakultät, … - 2008
The idea of leadership has fascinated people for centuries. Leadership, or leading, is an asocial process, where the leader is seeking for voluntary participation of the subordinated, thus striving to achieve the company's objectives. Leadership clearly proves to be more than exercising power...
Persistent link: https://www.econbiz.de/10011112727
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Efektívne vedenie ľudí - perspektívny a úspešný predpoklad pre zvyšovanie hodnoty podniku
Hudakova, Ivana - Volkswirtschaftliche Fakultät, … - 2009
At present, in a dynamic and continuously changing, complex and competitive entrepreneurial environment, human resources management is a fairly important aspect. It is considered an essential and preferred quality in each manager. Leadership is a relatively independent function of management; it...
Persistent link: https://www.econbiz.de/10011112780
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Teoretické aspekty konkurenčnej výhody a konkurencie
Hudakova, Ivana - Volkswirtschaftliche Fakultät, … - 2009
The concept of competitive advantage is well-known for many of us and a number of literary resources focused on entrepreneurship and functioning of economies deal with it, either directly or indirectly. The understanding of the term competitive advantage though sometimes varies. One can only...
Persistent link: https://www.econbiz.de/10011113711
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Odvetvová a konkurenčná analýza vo vybranom odvetví
Misunova Hudakova, Ivana - Volkswirtschaftliche Fakultät, … - 2011
The turbulent environment, in which the economy currently is, makes it necessary to carry out in every sector in which the firm operates its competitive and industrial analysis. The aim of the sectoral and competitive analysis is to reveal the strategic factors which affect the overall situation...
Persistent link: https://www.econbiz.de/10011114266
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Aspects and Importance of Digital Media in Pakistan
Abdur Raheem, Syed; Akber, Fahad; Hashmi, Umair - Volkswirtschaftliche Fakultät, … - 2013
Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper … draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the … potential and scope of digital media in Pakistan. Pakistan as the world’s 7th largest country has tremendous potential for …
Persistent link: https://www.econbiz.de/10011259955