National policies and public marketing of destinations should cover measures on broadening the supply of travel agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to choose modern means of promotion so that tourists remain...

In order to create awareness & motivation among future travellers, tourism communication, should, according to our understanding, not only appeal to the visuals, but to all user senses in an inter medial mix. Hence, smell, sound, touch, taste and sight must be touched, in order for communication...

Destination image has long been identified as an environmental characteristic that influences consumer behaviour and choice. As destinations compete nowadays globally, marketers need to acquire new knowledge and a greater understanding of the business and the environment, in which they operate...

This paper provides evidence for different factors hampering the innovative activity of micro, small and medium-sized tourist enterprises (MSMTEs). Innovation barriers are identified and explored within the framework of innovative chain of the regional tourism along its three main dimensions:...

The paper mainly focused to determine the stakeholder profile and establish the perception gap between tourist and service providers mainly hoteliers and tour operators. A research framework is constructed and tested using data produced by three independent surveys of tourists and tourism...

Purpose. To analyze the potential of selected social media tool – the youtube channel – in supporting knowledge transfer and diffusion from institutions that form tourism business environment to tourism enterprises. Method. The analysis was based on a case study of the Irish National Tourism...