Luxury, 2. The Spectrum of Luxury and 3. Brand Identity of Luxury. It will be shown that a luxury product can indeed migrate …This paper sets out to explain and decipher luxury and especially inaccessible luxury with the intent to provide … enterprises three new analytical tools to ensure they stay ‘in front of the pack’. The paper starts by assessing what luxury was …

semiotics, as the science that studies signs, in the study of the Web ontologies. …

unique opportunity to apply visual semiotics tools to the theories of communication. By means of an experimental technical …

beyond a certain European culture. Thus, we identify at least two cultural identity constructions on the European level: a … culture of cultures, that is a cultural area with a particular, local, regional and national strong identity, or a cultural … concept of “culture of cultures” designates both a particular and a general identity area. …

European cultural identity reflects both the image of homogeneity and that of cultural diversity. This double … ensemble but also the local, regional, or national structures. “Identity revenge”, “the feeling of return to historic, national … and cultural identity” are terms that ask for redefining the national and European identity space that was forced to open …

Malay identity in the construction of the recently founded knowledge city of Cyberjaya, part of the flagship Multimedia … on both patterns of ‘traditional’ Malay life as well a projected vision of a modernized Malay identity that resonates …

interacts both with the interlocutors present, considered to share the speaker’s national and religious identity and with … politician’s identity is negotiated in discourse through the interplay of hypostases of identity and alterity. Their linguistic …