The objective is to estimate consumer willingness-to-pay (WTP) for pork chops produced under an integrated program which is designed to reduce the incidence of Salmonella. A double-bounded model is estimated to determine Kansas and Indiana consumers WTP for these pork chops. The median WTP is...

This article studied Hawaii public opinion on agricultural products and processes using GMO technology. We used telephone to interview the people in each island of Hawaii. We found out that the favorability rating toward the attributes of GMO technological application differ based on the nature...

Two consumer choice models were developed using conjoint analysis to evaluate the effect of potential strategies to gain consumer acceptance of GMO foods. Results indicate that a government certification program would be more effective than the use of a familiar brand in assuring consumers of...

This study explores two important issues in experimental economics: calibration and auction institution. Consumer willingness-to-pay bids for corn chips made with non-genetically modified ingredients are elicited from a 1st price and 2nd price auction. Results suggest that responses to scale...

The September 11th event focused the world's attention on the threat of bioterrorism to the food chain. As a consequence, the U.S. implemented the Bioterrorism Act (BTA). These new administrative import rules will be evaluated regarding WTO conformity and trade impact. This analysis is based on...