This article studied Hawaii public opinion on agricultural products and processes using GMO technology. We used telephone to interview the people in each island of Hawaii. We found out that the favorability rating toward the attributes of GMO technological application differ based on the nature...

Two consumer choice models were developed using conjoint analysis to evaluate the effect of potential strategies to gain consumer acceptance of GMO foods. Results indicate that a government certification program would be more effective than the use of a familiar brand in assuring consumers of...

This study explores two important issues in experimental economics: calibration and auction institution. Consumer willingness-to-pay bids for corn chips made with non-genetically modified ingredients are elicited from a 1st price and 2nd price auction. Results suggest that responses to scale...

The objective is to estimate consumer willingness-to-pay (WTP) for pork chops produced under an integrated program which is designed to reduce the incidence of Salmonella. A double-bounded model is estimated to determine Kansas and Indiana consumers WTP for these pork chops. The median WTP is...

Consumer perceptions of the potential negative side effects to the body and to the environment as well as consumer opinion regarding ethical issues of developing transgenic products has caused melee at times in the food marketing chain. This has prompted some firms, e.g., Frito Lay and Gerber,...

Genetically modified grains have rapidly become popular among producers across U.S. Some consumers, particularly in the EU, South Korea, and Japan, are unwilling to purchase products containing ingredients from genetically modified or transgenic crops. This paper develops a model to represent...

Using responses from a mail survey conducted among 203 South Dakota grain elevator managers in 2002, we analyzed the degree to which the elevators were prepared to segregate non-transgenic from commodity grains. Only 17 and two percent reported having buyers inquire about segregated...